Defining Halloween with a Jack-o’-lantern: Lewis’ Perspective

But Ms. Osten, who loves Halloween, stopped short of buying Lewis and bringing him home for fear he would be stolen.

Lewis was introduced this year with Target’s Halloween line, the Hyde & EEK! Boutique.

In a statement, a spokeswoman for Target said the company was “thrilled to see excitement from our guests” but would not comment on Lewis’s back story or his booming voice.

For fans online, the lack of details has only made him more appealing.

The product reviews on Lewis’s page are overwhelmingly positive, with comments about uniting community and inclusivity.

That’s something that has rung particularly true to Hillary Mace, 31, who saw Lewis on TikTok a few weeks ago and immediately had to bring him home to her house outside of Cleveland.

“I fell in love with his vibe,” Ms. Mace said.

Some TikTok users, including Ms. Mace, have decided that that vibe might nod to the L.G.B.T.Q. community. She was even considering giving Lewis a Pride flag as Halloween approaches, she said.

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